GEO (generative engine optimisation) prepares a website so that AI assistants and AI search can find, understand and cite it: clear answers to questions, verifiable facts, structured data and access for AI crawlers.
More and more people look for answers in chat assistants. If your website answers customer questions clearly and in a structured way, it has a better chance of appearing in those answers.
We combine it with classic SEO: answer pages, FAQs, Schema.org, an llms.txt file (a proposed format, not a standard) and access for the right bots.
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